B.Tech. Agricultural Engineering · Semester 8 — Electives

Agricultural Marketing and Trade

MDC-III Multidisciplinary Course

Syllabus lecture plan

1. 04Demand, supply and producer's surplus of agri commodities: nature and
2. 07Pricing and promotion strategies: pricing considerations and approaches � cost based and competition based pricing; market promotion � advertising
3. 10Facilitating functions � packaging, branding, grading, quality control and
4. 03Integration, efficiency, costs and price spread: Meaning, definition and types of market integration; marketing efficiency, marketing costs, margins and price spread

Part of the B.Tech. Agricultural Engineering curriculum (ICAR recommendations). Upload or find notes, previous-year papers and quick-revision reels for each lecture on theciae.